Value Beyond Words: Advanced Speechwriting

October, 2017 (date TBA) - $675 plus HST
This workshop is designed for people who want to build on strategic speechwriting skills to boost their abilities to communicate persuasively. You’ll put some of the speechwriter’s most powerful tools under the microscope, including the lost art of rhetoric, persuasive argument templates, advanced storytelling techniques and custom-built humour.

You’ll also learn tactics for positioning yourself as both a wordsmith AND a trusted advisor to speakers you support, as well as how to recharge your creativity, use props and repurpose speeches into op ed pieces, newsletter articles and blogposts. In addition to instruction, the workshop includes writing exercises, video analysis of speeches and specific speech techniques and opportunities for discussion. Here’s what you’ll cover during a fast-paced day.

Make the most of persuasion. You'll learn how to:
  • Connect leadership and persuasion
  • Exploit the levels of persuasion
  • Use rhetorical devices to heighten impact
  • Post strategic questions to coach listeners;
  • Apply the Monroe motivated sequence, a four-part close and other tools of persuasion

Expand the reach of your speech. You'll learn how to repurpose a speech into:
  • An op-ed
  • A newsletter article or
  • A blog post

Use story to make speeches engaging and memorable. We'll cover how to:
  • Choose the right story approach
  • Borrow from the screenwriters’ toolkit to keep audience engagement high
  • Weave stories throughout a speech
  • Create original humour or adapt from other sources
  • Use humour to do more than entertain
  • Elements, rules and pitfalls of humour
  • How to adapt from various sources and even create original humour

Boost your creativity behind the scenes and your speaker’s creativity on-stage. We'll explore techniques to:
  • Get out of a rut when you've been writing about the same subject for a long time
  • Work with props
  • Take a page from the event planner’s notebook to make it all run smoothly

Wendy reinforces instruction with a multimedia slide and video show and brings theory to life by sharing stories, examples and lessons learned during close to three decades of speechwriting experience. Students also take part in hands-on exercises and engage in discussion. So come with lots of questions. This is your opportunity to get answers.

At the end of the session you’ll take away:
  • A manual filled with checklists, templates, how-to articles and other useful tools and resources
  • A copy of the 36-minute video tutorial Write The Way People Talk
  • A laminated Value Beyond Words Aide Memoire
  • A certificate of achievement suitable for display
  • A subscription to Pen & Podium, a monthly e-newsletter designed to help you continue to develop as a speechwriter
Wendy's workshops will kick open the doors of creativity, pull you out of any rut you may be in and give you the tools you need to build a great speech.
Aimée Feaver, Freelance Business Writer, Toronto

Cancellation Policy
Cancellation policy for public workshops: $50 fee if cancelled up to two weeks before workshop. $100 fee if cancellation is made less than two weeks before workshop. 50 per cent fee if a cancellation is made within 48 hrs of workshop. Full fee charged with less than 48 hours notice. No charge for substitutions.