Simple Steps to Superb Speeches

Are you new to speechwriting? Need a refresher? Want to hone your skills? Few people enter the workforce trained to write effective speeches. Instead, they learn the craft on-the-job, through trial and error.

Simple Steps to Superb Speeches takes participants through the ‘nuts and bolts’ of effective speechwriting. During this ‘down-to-basics’ workshop, I draw on my 25+ years of experience to lead you through a tried and tested approach to the job. In addition to learning how to plan a speech like a pro, you’ll be introduced to techniques to analyze your audience, reflect the speaker’s voice, style and personality, and choose the ‘right’ content.

Plus, you’ll learn to:

  • Create a logical flow of ideas
  • Craft an engaging opening
  • Make abstract ideas concrete for the audience
  • Write the way people talk
  • Use transitions and pauses to keep audience interest high
  • Edit a speech for clarity, cohesion and style
  • Create a powerful close that gives people something meaningful to think about or calls them to action
  • Make use of key speechwriting metrics
In addition to lecture-demonstrations, this workshop includes a multimedia presentation, hands-on exercises, and takes time to answer to your speechwriting questions. You’ll also take away a comprehensive speechwriting manual filled with how-to articles, checklists, templates, practical tips, and lists of recommended reading and digital resources.

Available on demand as a half-day or full-day workshop.

I hired Wendy to help me develop a presentation to deliver to a group of 200 global sales team members of a key client of mine, itself a global brand. Wendy's strategic approach to communications as well as the tools and techniques she coached me on were a key factor in helping me develop and deliver an impactful and memorable presentation. Wendy's guidance on developing the framework of the "story" of the presentation, writing the copy and developing the slide content was invaluable.
Kerry Mortimer, President at Mortimer Marketing Group | Marketing Strategy, Social Selling, Partnership Marketing