Echelon Communications

Deliver Value Beyond Words: Advanced Speechwriting Techniques - Friday October 19, 2011

Expand your ability to engage, influence and entertain

No matter how much experience you have as a speechwriter, it helps to pause from time to time to sharpen the proverbial saw. For that reason, you should attend Deliver Value Beyond Words. This session will take your speechwriting to a higher level as you explore how to use the power of persuasion, story, humour and other tools of the wordsmith’s trade. You’ll also leave better equipped to reach a larger audience by repurposing your work for the editorial page and social media sites and vehicles.

10 reasons why you should be in the room

Join speechwriting colleagues from widely different backgrounds and learn how to:
• Use persuasion to get listeners behind the speaker’s point of view or willing to commit to action
• Borrow from the storyteller’s art to engage and leave a clear impression
• Customize humour to your speaker, topic and audience
• Write headlines, sound bites and tweets that grab attention and lead people back to the speech
• Boost your creativity
• Capture the voice of a speaker -- even though your paths rarely, if ever, cross
• Reach a larger audience by repurposing your speech for the editorial page as well as social media
• Establish standard operating procedures that win the confidence of and speedy approvals from superiors & clients
• Own every speech performance & build on success or failure, even if you never attend
• Master the art of editing speeches -- in minutes

Students receive instruction reinforced with a multimedia slide and video presentation. They also participate in hands-on and analytical exercises, and engage in discussion. Wendy brings theory to life by sharing stories, examples and lessons learned during 20 years of speechwriting.

Class size is always limited to 15 to make sure everyone gets lots of personal attention.

At the end of the day you’ll take away

• A manual filled with checklists, templates, how-to’s & other useful resources
• A certificate of achievement suitable for display
• A subscription to Podium, an e-newsletter designed to continue your development as a speechwriter

Who comes to this workshop?

• People who write, edit, coordinate or contribute to speeches
• Corporate writers & freelancers who want to expand/improve their skills
• Anyone who has just completed Writing Out Loud: Practical Speechwriting Techniques and wants to invest in a second day to further build their skills
• Anyone who has been writing speeches for awhile and wants a refresher that will move them to a higher level of skill and knowledge

Special Offer: Register for Writing Out Loud AND Deliver Value Beyond Words together and save $50. See sidebar at right for details.

Speech and presentation writing services and workshops since 1991