Workshops

Echelon Communications

Speech and presentation writing services and workshops since 1991

Workshops
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    • Write Out Loud
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    • Make an Impact
    • Discours
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What people say -

“Excellent workshop. Very helpful.”
Maureen Villeneuve, DND/CF Public Affairs

“Wendy is an exemplary presenter. Thank you!”
Peter Fuebringer, DND/CF Public Affairs

“Should be mandatory for senior executives.”
Mike Fabbro, Manager Marketing & Communications, PWGSC

To book
Make an Impact for your organization call (613) 746-4954 or send an email to words@echeloncomm.ca


12-01-07
Make an Impact: Presentation Design for Non-Designers

Today, more than ever, people are using the presentation medium to get others behind their ideas. Yet few presenters have any training in how to work with this powerful medium. As a result, their products often fall short in terms of engaging the audience and giving them the information and insight they need to understand an issue or reach a decision.

During this highly interactive session, students learn how to plan, organize and write a compelling presentation script and coordinate it with simple visuals to reinforce important points. Throughout the day, workshop leader Wendy Cherwinski also shares tips and resources acquired from experience and constant professional development.

Join Wendy to learn how to:

  • Conduct research to determine listeners' needs for information
  • Set a clear objective and use it to choose the best content
  • Combine logical arguments with elements of persuasion to move listeners toward decision or action
  • Use templates and flow structures to speed up preparation and help the audience follow arguments
  • Expand or cut a presentation to suit different audiences and circumstances
  • Create simple, attractive visuals that reinforce key points
  • Use presentation software features to smooth the presentation flow

Who should attend this workshop?
  • Anyone who writes, contributes to, manages or delivers presentations


Activities, Tools & Takeaways
Wendy employs a variety of media including slides, video and animation to communicate concepts and information and encourages discussion throughout the session. As a working communicator, she also infuses subject material with stories, anecdotes and examples drawn from current real life assignments. Hands on exercises allow students to practise what they learn.
In addition to a day of instruction, each participant receives
  • A multimedia show
  • A comprehensive manual
  • A course evaluation form
  • Incidental handouts
  • A laminated Presentation Writer’s Checklist
  • A certificate of completion
  • A subscription to Pen & Podium, a free monthly e-newsletter that contains news & resources for speech & presentation writers

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